Styla teams up with mfk corporate publishing GmbH to target and engage audiences through emotional visualization.
Berlin, February 8, 2018 – Styla, the content commerce suite, and mfk corporate publishing GmbH, the German corporate publishing agency announce a new partnership to translate the concepts of brands into a feast for the eyes. They showcase together brand products with unique visual selling points while taking content commerce to the next level.
By combining Styla’s expertise in design automation technology with mfk’s core competence in conceptualizing products through media production, seamless design and creative editorial tools, the partnership unites the best of both worlds. Together, the partnership implements innovative solutions to increase traffic to the website and raise customer conversion rate within the online shop through an eye-catching approach. The shared goal is to convert visitors to buyers by delivering a simplified, user-friendly, care-free E-commerce experience for both businesses and consumers.
Nowadays the need for great storytelling and creative visual online marketing strategies is continuously in demand. That’s one of the drivers that motivates Styla to seize the opportunity to cooperate with mfk, a corporate publishing agency that specializes in visualizing online and offline corporate publishing with an emotional touch. By stating “We don’t sell products, we sell the emotions products generate”, mfk corporate publishing GmbH is a storyteller that builds up and forges long-term relationships with joint customers such as Bijou Brigitte and their end users.
“We provide technology, but sales can’t be significantly enhanced without the help of high-quality content. The content itself plays a significant role to generate a well-functioning commerce. That’s why we count on companies that produce great content, like mfk corporate publishing Gmbh”, said Lucas Schnabel, Partner Manager at Styla.
Founded by Philipp Rogge and Franz Riedl in 2012, Styla is a content commerce suite that automatically designs content and makes it shoppable, inspiring customers to buy more. Styla’s automation technology is creating the design itself and ensures that the content looks attractive on all devices. A seamless integration with all common e-commerce systems allows an easy embedding of products and creates a whole new world of shoppable inspiration. Brands and e-commerce stores, such as JD Williams, Canterbury, Foot Locker, OBI, or Douglas, are already relying on Styla.
About mfk corporate publishing GmbH:
For more than 10 years, mfk corporate publishing GmbH has been offering content-focused strategies and solutions to conceptualize and realize corporate-publishing projects for business clients in various disciplines, such as P&G, Alnatura, Globus, medpex, Eau Thermale Avène and Coty. Based in Berlin and Darmstadt, mfk has been recognized for their strong core competence in sectors of Nutrition, Health, Beauty and Lifestyle.