Styla joins forces with public images to provide creative content and design to attract consumers
Berlin, March 6, 2018 – Styla, the content commerce suite collaborates with public images, an innovative PR and marketing agency, to meet the increasing expectations of their customers.
“We are delighted to partner with public images and we look forward to designing an inspiring and hassle-free shopping experience for our consumers. We aim to deliver the most effective results to our esteemed clients” said Lucas Schnabel, Partner Manager at Styla.
The biggest challenge with turning a website visitor into a buyer is the lack of touch and feel of the product, therefore content plays an important role in delivering a great user experience. Making web design and content appealing is one of the most significant factors to increase sales figures, creating a lasting imprint in the minds of visitors and fuelling their desire to buy a product.
Styla offers a technology which not only designs content automatically but also makes it shoppable, encouraging customers to buy more. It creates a powerful user experience that is seamless on all channels, across all devices and is adaptable in real-time. However, sales cannot be enhanced without the help of high-quality content, which functions as a great inspiration to customers. Therefore, Styla’s technology is complemented by public images, who bring out the best in brands and their products through their creativity in storytelling.
This collaboration with Styla and public images will give brands and retailers the opportunity to create a highly-engaging, user-friendly e-commerce experience, which is tailored to the specific brand and its needs. This can be seen in the case of joint client Klingenthal, a department store in northwest Germany with a remarkable corporate history. “We decided to work with public images and Styla in order to tell our stories online in a thrilling and fascinating way”, says Wolfgang Grundmann, Head of Purchasing & Marketing at Klingenthal.
Founded by Philipp Rogge and Franz Riedl in 2012, Styla Inc is a content commerce suite that automatically designs content and makes it shoppable, inspiring customers to buy more. Styla’s automation technology creates the design itself and ensures that the content looks attractive on all devices. A seamless integration with all common e-commerce systems allows for the easy embedding of products and creates a whole new world of shoppable inspiration. Brands and e-commerce stores, such as JD Williams, Canterbury, Foot Locker, OBI, and Douglas are already relying on Styla.
About public images
public images GmbH, founded in 1990, is a communications agency specializing in public relations, content creation and cross-media PR. The public images Gmbh consists of 3 departments, editorial team, PR department and online magazine, that comprehensively map all digital communication fields and storytelling in addition to classic and online PR. public images GmbH focuses on brands from the fashion and lifestyle sectors, locally and internationally. The agency is located in the immediate catchment area of Dusseldorf, one of the leading fashion locations in Europe.