Styla establishes conference around trend topic “brand experiences” – The Styla Xperience starts on July 2nd 2018 in Berlin
Berlin, June 20th 2018 – Styla, leading provider in the area of shoppable content, has created a conference series about brand experiences. The first Styla Xperience conference will take place on July 2nd 2018 at The Grand in Berlin.
Brand storymaking is one of the most important challenges for companies in 2018. It has become essential to create a narrative around a brand and to build relevant digital brand experiences. Although this creation of brand experiences on all digital touchpoints is a widespread challenge, a discussion about successful approaches has been lacking thus far.
This is now changing with the Styla Xperience conference, which will focus on the creation of sustainable brand experiences and bring together experts of various fields to exchange strategies, viewpoints, and ideas on how to shape the future of digital experiences. The first Styla Xperience will take place on July 2nd at The Grand, a former primary school that represents Berlin’s urban charm and provides a special ambiance for a conference experience.
The conference is sponsored by seven technology solutions, including Salesforce, e-Spirit and Spryker, which focus on designing digital experiences. “Getting the chance to meet so many like-minded people, who, exactly as we do, believe in the power of content commerce and the buildup of powerful digital experiences, makes us so excited about being part of Styla Xperience,” explains Sascha Nagel, VP Sales of sponsor combyne.
The conference will start with industry keynotes, who will demonstrate how companies create and work with digital experiences. Among others, Bernhard Schmidt, Head of Online Communications and Content at THOMAS SABO, will talk about the challenges of presenting products online in an inspirational way to customers, without losing sight of the costs and sales funnel. Furthermore, experts at Odlo, VISUAL STATEMENTS and Fissler will present their strategies for creating successful digital experiences.
Hands-on expert workshops will further the opportunity to discuss and exchange ideas in smaller groups. For instance, Sebastian Glock, VP Product Marketing at e-Spirit, will share his insights on how companies can deliver personalized content-driven experiences to all touchpoints, while scaling their content creation and orchestration efficiently. Benedict Stöhr, founder and CEO of squarelovin, will demonstrate how user-generated content provides social proof and authenticity. In addition, experts of Nosto and Spryker will present their valuable strategies and solutions for creating digital brand experiences.
As well as these industry keynotes and expert-workshops, an e-Commerce roundtable, with representatives from relevant shop systems, will cater for an intensive rhetorical exchange. “It’s important to us to create an event, which brings together relevant players for a creative and profound exchange,” says Philipp Rogge, founder and CEO of Styla. “We want to show that the creation of successful digital brand experiences is not an abstract and uncontrollable challenge, but can be realized with concrete measures and innovative technology to tap the full potential.”
Founded by Philipp Rogge and Franz Riedl in 2012, Styla Inc is a content experience engine that automatically designs website content and makes it directly shoppable. In this way Styla establishes inspiring online worlds for brands and retailers, which create immersive and engaging customer experiences across all websites and devices. A seamless integration with all common e-commerce systems allows for the easy embedding of products and creates a whole new world of shoppable inspiration. Brands and e-commerce stores, such as JD Williams, Foot Locker, Jack Wolfskin, and Mavi are already relying on Styla.