Fissler joins forces with Styla to improve content production efficiency
Berlin, September 19th, 2017 — Fissler, a German premium cookware manufacturer, announces its collaboration with Styla, a content commerce suite, to produce an instantly shoppable content platform designed to provide readers with the inspiration needed to turn them into buyers.
The diverse content of the magazine includes seasonal recipes, food inspiration from books and films, and Fissler product reviews. The brand has been looking for an efficient content marketing solution that would be time effective and reduce their content publishing efforts. Fissler chose Styla due to its top-notch automation technology that designs content on its own.
Tobias Meuser-Schade, Head of E-Commerce International at Fissler, says this has been the primary decision behind the collaboration with Styla: “We never thought it could be so easy to set up content. With Styla, we have an incredibly short creation process: Styla generates a dynamic layout automatically that looks breathtaking on all devices and is seamlessly connected to our shop-system.”
In addition to automating content design, Styla also enables content consumers to instantly purchase products displayed in the magazine, thus creating an effortless sales channel for Fissler. “We’re very excited to join forces with Fissler and see how we’ll be able to help them first inspire, and then convert readers into loyal customers”, shares Franz Riedl, COO at Styla.
Founded by Philipp Rogge and Franz Riedl in 2012, Styla Inc is a content commerce suite that automatically designs content and makes it shoppable, inspiring customers to buy more. Styla’s automation technology is creating the design itself and ensures that the content looks attractive on all devices. A seamless integration with all common e-commerce systems allows an easy embedding of products and creates a whole new world of shoppable inspiration. Brands and e-commerce stores, such as Christ, Foot Locker, Mavi Jeans, SportScheck, OBI, engelhorn or PKZ, are already relying on Styla.
Fissler GmbH has for many years stood for high-quality cookware which stands out thanks to its precise workmanship, high level of utility and stylish, ingenious design “Made in Germany”. All the products make your work in the kitchen easier and increase your pleasure in cooking. Founded in 1845 by Carl Philipp Fissler, the company can look back on a success story lasting over 170 years. Experience gathered over generations, technological know-how, perfect production, great innovative strength — these are the three pillars on which the success of our company is based.