commercetools is an international technology company that promotes commerce platforms in the post-webshop era. The cloud based commerce platform allows brands and retailers to step into the “commerce everywhere” age. The modern API-first approach enables purchase transactions across all channels and end devices: chatbots, IoT-devices (i.e. Dash-Buttons), social commerce (i.e. Facebook), voice devices (i.e. Amazon Alexa, Google Home), and wearables, among others. This allows brands and retailers to create a unique customer experience on a per channel/per device basis, while also allowing them to quickly adapt to changing customer behaviors and future devices and channels. With integrated, AI supported product information management (PIM), brands and retailers can manage even large and complex catalogs quickly and efficiently.