Thys Wood Design runs on Styla Frontend
Company info
About:
Thys Wood Design is a small company that designs and manufactures jewelry, accessories and home decor made of wood. The owner Denzel is a wood designer from South Africa and his appreciation for nature and love of wood were passed on to him at a young age by his mother.
Store:
thyswooddesign.com
Location:
Ammerbuch, Germany
Industry:
Jewelry and accessories
How it all began
The story of Thys Wood Design begins with the love of wood and the love between two people. When Sarah and Denzel met in South Africa in 2017, it was quickly clear to both of them: we belong together. Both, the engagement ring and the wedding rings were to be made of wood. A unique and diverse material that Denzel has felt connected to since childhood.
Denzel has turned this passion into his craft and expresses it in the form of handmade gifts for family and friends or simply practical and beautiful things for everyday life.
The challenge
The love of two people and their seal were the starting point for offering the designs previously produced on a small scale to a larger audience. Thus was born the idea to sell the unique objects of Thys Wood Design through an online store.
Many of Denzel's customers are shopping from their mobile phones. But his site performance was bad and his online store was loading slowly. So he had to meet the challenge of offering a unique customer shopping experience - as unique as his products.
Thys Wood Design
About:
Thys Wood Design is a small company that designs and manufactures jewelry, accessories and home decor made of wood. The owner Denzel is a wood designer from South Africa and his appreciation for nature and love of wood were passed on to him at a young age by his mother.
Store:
thyswooddesign.com
Location:
Ammerbuch, Germany
Industry:
Jewelry and accessories
How it all began
The story of Thys Wood Design begins with the love of wood and the love between two people. When Sarah and Denzel met in South Africa in 2017, it was quickly clear to both of them: we belong together. Both, the engagement ring and the wedding rings were to be made of wood. A unique and diverse material that Denzel has felt connected to since childhood.
Denzel has turned this passion into his craft and expresses it in the form of handmade gifts for family and friends or simply practical and beautiful things for everyday life.
The challenge
The love of two people and their seal were the starting point for offering the designs previously produced on a small scale to a larger audience. Thus was born the idea to sell the unique objects of Thys Wood Design through an online store.
Many of Denzel's customers are shopping from their mobile phones. But his site performance was bad and his online store was loading slowly. So he had to meet the challenge of offering a unique customer shopping experience - as unique as his products.
The solution
Denzel was looking for a solution that offered him both: better mobile performance as well as easy and fast website editing. Styla Frontend was able to give him just that - and even more:
- Self-serve app for a fast go-live.
- Mobile shopping even with a bad internet connection thanks to PWA.
- Composability with the entire BigCommerce eco-system.
- Customer experience beyond expectations.
The solution
Denzel was looking for a solution that offered him both: better mobile performance as well as easy and fast website editing. Styla Frontend was able to give him just that - and even more.
- Self-serve app for a fast go-live.
- Mobile shopping even with a bad internet connection thanks to PWA.
- Composability with the entire BigCommerce eco-system.
- Customer experience beyond expectations.
You're looking for products that emphasize the uniqueness of each person and the individuality of their character? Check out Thys Wood Design - each piece is made with love and care and can even be personalized on request.
The result
"I went live in two weeks and the new performance blew my mind."
Denzel Thys, CEO Thys Wood Design
"I went live in two weeks and the new performance blew my mind."
Denzel Thys, CEO Thys Wood Design
After installing the Styla Frontend app, Denzel successfully went live in just two weeks - an incredible time to market. And the new performance just blew his mind: The overall performance on Google's Lighthouse Speed test went up from 31 to 94.
Going headless was the best decision for Denzel to benefit from this future-proof architecture:
- With Styla Frontend, Denzel significantly improved the loading speed of his online store: his new store fully loads now in only 1.9 seconds - instead of 6.3 seconds.
- The speed gained also has a positive effect on important key performance metrics e.g. conversion rate and revenue: with every second a website loads faster the conversion rate increases by an average of 0.3% (Portent).
- He can now offer his customers on mobile devices a unique and incredible fast shopping experience - even if they are offline.
- Denzel is now mastering Google's Core Web Vitals that gave him a boost for his SEO power. His brand can now achieve a better search engine result ranking and he benefits of an increase in organic traffic.
The easy drag & drop editor allows Denzel to edit his website in seconds. He can now release his full creative spirit and work independent from developers - a key point for an artist.
Furthermore, the headless approach provides him another advantage: to integrate apps from the BigCommerce eco-system. Denzel plans to integrate the customer review platform stamped.io to collect and save reviews. By this, he not only wants to give his customers a voice, but also to gain deeper insights into what customers think and how they feel about their overall shopping experience.
With that, Denzel is always looking for a way to improve his business. And from a technical point of view, Thys Wood Design is perfectly positioned to succeed in a high-competitive environment. "I am so happy with Styla. It is great to work with and a gamechanger for my business."
Watch Denzel explain his own story in the video below:
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