Pittman Traffic runs on Styla Frontend
Company info
About:
Pittman Traffic & Safety Equipment is founded in 1966 and Brendan Pittman is the Managing Director of this family business. Pittman Traffic offer a large range of specialist safety equipment. The selection of modular rubber speed bumps, bollards and bicycle storage is unrivalled.
Location:
London, England
Industry:
Road Construction and Safety
Because safety matters
Pittman Traffic are UK agents for Impact Recovery Systems of the USA offering their full range of highway bollards, cycle lane delineators and traffic kerbing. With over 50 years of experience, Pittman Traffic specializes in modular rubber traffic calming systems, bicycle storage and rebound bollards.
The selection of modular rubber speed bumps, bollards and bicycle storage is unrivalled providing their customers the best solution for their project. Pittman Traffic's friendly team are highly trained – ensuring their customer get the best advice, timely responses and professional service.
The challenge
The best-selling products of Pittman Traffic are stocked in the main warehouse, while many of the other lines are shipped direct from manufacturers, ensuring an unrivalled selection of products available from stock. The website is therefore the first and most important touchpoint with the customer. But the loading speed of the website was slow and Brendan went in search of the speed bumps and barriers in his shop system.
Company info
About:
Pittman Traffic & Safety Equipment is founded in 1966 and Brendan Pittman is the Managing Director of this family business. Pittman Traffic offer a large range of specialist safety equipment. The selection of modular rubber speed bumps, bollards and bicycle storage is unrivalled.
Location:
London, England
Industry:
Road Construction and Safety
Because safety matters
Pittman Traffic are UK agents for Impact Recovery Systems of the USA offering their full range of highway bollards, cycle lane delineators and traffic kerbing. With over 50 years of experience, Pittman Traffic specializes in modular rubber traffic calming systems, bicycle storage and rebound bollards.
The selection of modular rubber speed bumps, bollards and bicycle storage is unrivalled providing their customers the best solution for their project. Pittman Traffic's friendly team are highly trained – ensuring their customer get the best advice, timely responses and professional service.
The challenge
The best-selling products of Pittman are stocked in the main warehouse, while many of the other lines are shipped direct from manufacturers, ensuring an unrivalled selection of products available from stock. The website is therefore the first and most important touchpoint with the customer. But the loading speed of the website was slow and Brendan went in search of the speed bumps and barriers in his shop system.
The solution
One barrier to ultra-fast websites was definitely the heavy dependence on the backend. With Styla Frontend, Brendan found a solution that gave him the speed he wanted and matched his company mission: security.
- A headless storefront improves website performance and provides a lightning, fast full loading of an online store.
- A decoupled architecture with Styla Frontend is much safer than a tightly frontend coupled with the backend.
- Moreover, Styla Frontend provides a PWA for a smooth browsing even with a bad internet connection - a huge benefit for Pittman's customers.
The solution
One barrier to ultra-fast websites was definitely the heavy dependence on the backend. With Styla Frontend, Brendan found a solution that gave him the speed he wanted and matched his company mission: security.
- A headless storefront improves website performance and provides a lightning, fast full loading of an online store.
- A decoupled architecture with Styla Frontend is much safer than a tightly frontend coupled with the backend.
- Moreover, Styla Frontend provides a PWA for a smooth browsing even with a bad internet connection - a huge benefit for Pittman's customers.
Whether you need speed bumps, bollards or barriers. At Pittman Traffic you will find the exact traffic and safety equipment that you need for your project.
The result
"With Styla all our pages usually score in the 90/100 range in the page speed score and web vitals all past the test."
Brendan Pittman, CEO Pittman Traffic
"With Styla all our pages usually score in the 90/100 range in the page speed score and web vitals all past the test."
Brendan Pittman, CEO Pittman Traffic
After installing Styla Frontend app, Brendan could measure an immense improvement on Google’s Lighthouse speed test. From the former, very poor value of 4, the website speed jumped to an incredible 90. This drastically improvement affected all key performance metrics:
- Average basked size grew by 26%
- Conversion rate increased by 20%
- Revenue growth of 50%
- Significant reduction of marketing spend for paid traffic
As Brendan sums it up: "If this advantage remains consistent, it will be the best change the company has seen in recent years."
In addition to the excellent performance numbers, the Styla Frontend app has since convinced Brendan's team. With the no-code editor, changes on the online store can be done in seconds - and without any help from developers.
Brendan accompanies the continuous development of the app with great care. He has already activated the wishlist functionality and is currently in the process of implementing the Variant Swatches on Product Tiles - a feature to provide customers a variety of colors or pattern designs of his products on the product listing pages and product detail pages.
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