Brass Butterfly runs on Styla Frontend
Company info
About:
Brass Butterfly is a made in Vermont business that designs and handcrafts Hanging Rooter Vases to make propagating and displaying plant cuttings simple. The Original Brass Butterfly Hanging Plant Rooter Vases has been produced for several decades – providing a product that allows people to enjoy plants with an easy to achieve solution.
Store:
brassbutterfly.com
Location:
Vermont, USA
Industry:
Home decoration
Decorate, grow, enjoy
Brass Butterfly believes that being a plant junkie should be easy. This is why the employees design and handcraft Hanging Rooter Vases to make propagating and displaying plant cuttings simple. Plants hold great benefits for our well-being, allowing us to give back to ourselves and the environment. The Rooter Vases will inspire living a plant filled green life. The Original Brass Butterfly Hanging Plant Rooter Vases has been produced for several decades – providing a product that allows people to enjoy plants with an easy to achieve solution.
Being a one-of-a-kind Vermont business, Brass Butterfly offers a simple and unique way to display and enjoy your plants and flowers. The goal is to help people decoratively add plants to their lives with a Brass Butterfly Rooter Vase.
The challenge
Anne Hadeka, CEO of Brass Butterfly, faced several challenges. Her website design was outdated and the UX no longer met current requirements. To appeal to a younger audience, she knew she needed to do a website relaunch. Anne's biggest challenge, however, was the poor performance of her online store due to long loading times.
Anne set out to find a solution that would solve her problems and provide an easy way to implement a new and appealing design, as well as boosting her store performance.
Company info
About:
Brass Butterfly is a made in Vermont business that designs and handcrafts Hanging Rooter Vases to make propagating and displaying plant cuttings simple. The Original Brass Butterfly Hanging Plant Rooter Vases has been produced for several decades – providing a product that allows people to enjoy plants with an easy to achieve solution.
Store:
brassbutterfly.com
Location:
Vermont, USA
Industry:
Home decoration
Decorate, grow, enjoy
Brass Butterfly believes that being a plant junkie should be easy. This is why the employees design and handcraft Hanging Rooter Vases to make propagating and displaying plant cuttings simple. Plants hold great benefits for our well-being, allowing us to give back to ourselves and the environment. The Rooter Vases will inspire living a plant filled green life. The Original Brass Butterfly Hanging Plant Rooter Vases has been produced for several decades – providing a product that allows people to enjoy plants with an easy to achieve solution.
Being a one-of-a-kind Vermont business, Brass Butterfly offers a simple and unique way to display and enjoy your plants and flowers. The goal is to help people decoratively add plants to their lives with a Brass Butterfly Rooter Vase.
The challenge
Anne Hadeka, CEO of Brass Butterfly, faced several challenges. Her website design was outdated and the UX no longer met current requirements. To appeal to a younger audience, she knew she needed to do a website relaunch. Anne's biggest challenge, however, was the poor performance of her online store due to long loading times.
Anne set out to find a solution that would solve her problems and provide an easy way to implement a new and appealing design, as well as boosting her store performance.
The solution
To get faster loading times and more flexibility in customizing digital experience, Anne had to follow the headless approach. Among the various app offerings in BigCommerce App Store, Styla Frontend was the best way for Anne to go headless:
- Styla Frontend provides all the benefits of a headless solution: lightning fast page speed, flexibility in creating a unique shopping experience, and agility to adjust her store in seconds.
- PWA functionality for a smooth browsing and native app feeling.
- Assisted onboarding and a free styling of her new online store based on Anne's design requirements and requests.
The solution
To get faster loading times and more flexibility in customizing digital experience, Anne had to follow the headless approach. Among the various app offerings in BigCommerce App Store, Styla Frontend was the best way for Anne to go headless:
- Styla Frontend provides all the benefits of a headless solution: lightning fast page speed, flexibility in creating a unique shopping experience, and agility to adjust her store in seconds.
- PWA functionality for a smooth browsing and native app feeling.
- Assisted onboarding and a free styling of her new online store based on Anne's design requirements and requests.
You're looking for original handmade plant rooter vases and accessories. Check out Brass Butterfly and be part of their growth!
The result
"Keeping up with the internet can be overwhelming. What worked yesterday may not work tomorrow. I felt my website was falling behind. Styla’s frontend gave my business the ability to jump into the future. It was a little scary to make changes but Styla’s support and assistance helped me every step of the way. They are truly outstanding with 'headless' technology."
Anne Hadeka, CEO Brass Butterfly
"Keeping up with the internet can be overwhelming. What worked yesterday may not work tomorrow. I felt my website was falling behind. Styla’s frontend gave my business the ability to jump into the future. It was a little scary to make changes but Styla’s support and assistance helped me every step of the way. They are truly outstanding with 'headless' technology."
Anne Hadeka, CEO Brass Butterfly
The new performance of her store, blew Anne's mind. She could measure an incredible performance improvement from 46 to 92 in Google's PageSpeed Insights test for mobile devices – finally getting the last green circle as well. With this upgraded storefront, Anne can look forward to better performance metrics:
- Higher conversion rate and mobile revenue thanks to reduced loading times and a mobile optimized shopping experience.
- Higher organic rankings in search engines thanks to a PWA and a 100% technical SEO.
- Higher flexibility in customizing the shopping experience with new features and functionalities thanks to the composable approach.
Besides the performance improvement, Anne wanted to attract a younger audience with a website relaunch. Her new store appears now in a clear design and the product detail pages have enough space for a detailed description of her hand-made vases. In addition, the new online store offers various filter functions: whether by price, bestseller or new products. The visitor can browse at will.
Anne is also thrilled with Styla's Experience Manager. Maintaining and updating product detail or category pages is a breeze thanks to the intuitive drag&drop editor. Anne also has and needs no IT or developer skills. With Styla Frontend Anne is in control of her new online store.
Upgrade your store and boost its performance
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