BioVerve runs on Styla Frontend
Company info
About:
BioVerve was founded by Fesal Mohammed in 2007 with the goal of building a global supply-chain to improve the distribution of plant powders and botanicals extracts from India and Malaysia.
Store:
bioverve.co.uk
Location:
Surry, England
Industry:
Nutrition
Differentiation is the key success factor
BioVerve offers pure, single-ingredient supplements backed by Certificates of Analysis and third-party testing. All supplements are custom manufactured, so that BioVerve is involved from harvest, to capsule filling, and packaging.
To stand out from the competition, BioVerve focuses on three distinguishing features: direct partnerships with manufacturers, focus on small range of quality products and online customer sales only. Furthermore, the UK team and global partners are predominantly made up of engineers who excel in identifying inefficiencies and turning them into a positive outcome for everyone involved in the supply chain to the customer. This endeavour results in their company mission: ”Develop better supplements and make customers feel excited about buying our products."
The challenge
The differentiator of selling products exclusively online revealed the problem of monolithic IT architectures: strong dependencies on the backend that cause slow loading times of the online store. This, of course, counteracts the strive for efficiency. Something had to be changed.
Company info
About:
BioVerve was founded by Fesal Mohammed in 2007 with the goal of building a global supply-chain to improve the distribution of plant powders and botanicals extracts from India and Malaysia.
Store:
bioverve.co.uk
Location:
Surry, England
Industry:
Nutrition
Differentiation is the key success factor
BioVerve offers pure, single-ingredient supplements backed by Certificates of Analysis and third-party testing. All supplements are custom manufactured, so that BioVerve is involved from harvest, to capsule filling, and packaging.
To stand out from the competition, BioVerve focuses on three distinguishing features: direct partnerships with manufacturers, focus on small range of quality products and online customer sales only. Furthermore, the UK team and global partners are predominantly made up of engineers who excel in identifying inefficiencies and turning them into a positive outcome for everyone involved in the supply chain to the customer. This endeavour results in their company mission: ”Develop better supplements and make customers feel excited about buying our products."
The challenge
The differentiator of selling products exclusively online revealed the problem of monolithic IT architectures: strong dependencies on the backend that cause slow loading times of the online store. This, of course, counteracts the strive for efficiency. Something had to be changed.
The solution
Fesal Mohammed came across the headless architecture as an approach of decoupling the frontend from the backend. Intrigued by this superior software architecture, he searched for a frontend solution for the BigCommerce shop system. Styla Frontend fulfilled all his requirements for efficient working:
- Ultra-fast loading speed for a significant improved web performance.
- Increase in conversion rates because he could easily customize his frontend without meddling with the backend.
- Intuitive UI for a fast editing of the store and landing pages in seconds.
The solution
Fesal Mohammed came across the headless architecture as an approach of decoupling the frontend from the backend. Intrigued by this superior software architecture, he searched for a frontend solution for the BigCommerce shop system. Styla Frontend fulfilled all his requirements for efficient working:
- Ultra-fast loading speed for a significant improved web performance.
- Increase in conversion rates because he could easily customize his frontend without meddling with the backend.
- Intuitive UI for a fast editing of the store and landing pages in seconds.
BioVerve sells high quality standardized extracts and powders that fall into two categories: botanical ingredients and isolated nutrients. If you want to learn more about the single-ingredients supplements, visit BioVerve.
The result
"Very happy with our decision to migrate to Styla Frontend. The feature-rich platform lets us update and deploy website changes quickly, without having to write a line of code."
Fesal Mohammed, CEO BioVerve
"Very happy with our decision to migrate to Styla Frontend. The feature-rich platform lets us update and deploy website changes quickly, without having to write a line of code."
Fesal Mohammed, CEO BioVerve
BioVerve went live on the new storefront in January 2023. And so far, Fesal is incredible happy with the upgrade to Styla Frontend: “Over 60% of BioVerve’s sales turnover comes from customers using mobile devices, with the use of Styla we have made the website experience more fluid and responsive, with very fast page-loading speeds. In addition, the option to create a short cut on the customers home screen makes the website indistinguishable from a native application.”
The performance numbers on on Google's Lighthouse Speed speak for themselves:
- The overall performance went up from 41 to 90 resulting in significant improvements of all key performance metrics (e.g. conversion rate, revenue).
- Styla Frontend provides the missing SEO boost to reach the total score of 100. Fesal can now improve his search ranking results and hold his own among the many competitors of nutrition supplements providers on the internet.
- The fast loading time is reflected in a Speed Index of only 2.6 seconds - another green and satisfying number for Fesal - and a smooth and fast experience for his customers.
BioVerve's online store has also been enriched with many functionalities:
- Add to card-functionality: Shoppers can now add supplement products to their baskets directly from product listing pages instead of going to a product detail page first. This means fewer clicks for the shopper and higher average basket values for BioVerve.
- Wishlist: With this functionality, shoppers don't have to make an immediate purchase. Instead, they can add selected products to their wishlists and keep on browsing through the online shop.
- Reviews: Ratings of products are collected with the review platform REVIEWS.io. By this, Fesal can gain deeper insights into what customers think about his products and ensure to provide high-quality products.
And the best thing about Styla Frontend is that Fesal can "deploy website changes quickly, without having to write a line of code". He and his team of engineers can work independently from developers and focus on his core business: provide customers high quality, fresh supplements at a cost-effective price.
Styla Frontend is the headless solution for an efficiency-driven company like BioVerve.
Upgrade your store and boost its performance
These benefits are just a few clicks away:
