Adventure Gear rides on Styla Frontend
Company info
Adventure Gear is an online store to rent and buy high-quality motorcycle equipment. The owner Stephan Ruhle is an enthusiastic motorcyclist who shares his numerous experiences with his customers.
Store:
adv-gear.de
Location:
Hamburg and Munich, Germany
Industry:
Sports (motorcycle equipment)
Born to ride
No three words could describe Stephan Ruhle better. After his passion for motorcycles led him to embark on a year-long trip to Australia, he experienced first-hand how indispensable it is to have the best equipment for a successful trip. Since then, his goal was to provide quality motorcycle equipment in his home country of Germany; to ensure that many others like him can experience the joys of motorcycle trips.
Through his own experiences and those of numerous other motorcycle enthusiasts, he was able to build the perfect know-how to provide his customers with a hand-picked selection of boots, helmets, and any motorcycle equipment that might be needed.
The challenge
Stephan Ruhle got the idea of launching Adventure Gear after having lived in Australia. When he returned to Hamburg, he first started a rental business for motorcycles and then an online shop. He launched his store on BigCommerce with a stencil frontend.
But when he realized that most of his customers were browsing the site from their mobile phones, he knew he had to take action. His goal was to turn his online store into a blazing fast and truly mobile experience.
Company info
About:
Adventure Gear is an online store to rent and buy high-quality motorcycle equipment. The owner Stephan Ruhle is an enthusiastic motorcyclist who shares his numerous experiences with his customers.
Store:
adv-gear.de
Location:
Hamburg and Munich, Germany
Industry:
Sports (motorcycle equipment)
Born to ride
No three words could describe Stephan Ruhle better. After his passion for motorcycles led him to embark on a year-long trip to Australia, he experienced first-hand how indispensable it is to have the best equipment for a successful trip. Since then, his goal was to provide quality motorcycle equipment in his home country of Germany; to ensure that many others like him can experience the joys of motorcycle trips.
Through his own experiences and those of numerous other motorcycle enthusiasts, he was able to build the perfect know-how to provide his customers with a hand-picked selection of boots, helmets, and any motorcycle equipment that might be needed.
The challenge
Stephan Ruhle got the idea of launching Adventure Gear after having lived in Australia. When he returned to Hamburg, he first started a rental business for motorcycles and then an online shop. He launched his store on BigCommerce with a stencil frontend.
But when he realized that most of his customers were browsing the site from their mobile phones, he knew he had to take action. His goal was to turn his online store into a blazing fast and truly mobile experience.
The solution
Stephan researched various CMS solutions. "For a business like mine it's really important to find a solution that is scalable, reliable, easy to use, and affordable." He narrowed his search down to a composable solution in order to benefit from the advantages of a headless solution. So he found Styla Frontend and was convinced of its benefits:
- Increase the loading speed of his store and with it all performance metrics.
- Offer customers on mobile devices an optimal experience and increase mobile sales.
- Master Google's Core Web Vitals and boost SEO power.
- Save time and nerves by easily editing his store and creating pages.
The solution
Stephan researched various CMS solutions. "For a business like mine it's really important to find a solution that is scalable, reliable, easy to use, and affordable." He narrowed his search down to a composable solution in order to benefit from the advantages of a headless solution. So he found Styla Frontend and was convinced of its benefits:
- Increase the loading speed of his store and with it all performance metrics.
- Offer customers on mobile devices an optimal experience and increase mobile sales.
- Master Google's Core Web Vitals and boost SEO power.
- Save time and nerves by easily editing his store and creating pages.
You're looking for high-quality motorcycle equipment? From boots to helmets and to motorcycle tools you can rely on Adventure Gear years of experience and high standard.
The result
"After installing Styla Frontend, my performance went through the roof!"
Stephan Ruhle, CEO Adventure Gear
"After installing Styla Frontend, my performance went through the roof!"
Stephan Ruhle, CEO Adventure Gear
With the help of Styla's dedicated support, Stephan relaunched his previous BigCommerce Stencil Frontend successfully on Styla Frontend at the start of 2023. The company's whole content editing roles and routines were successfully switched over to WYSYWIG editing in Styla without needing any more IT capacity.
Since starting, Adventure Gear now boasts a PWA and a 100% technical SEO score that helps the new brand to appear on the map of the motorbiking equipment market. Customers enjoy a smooth and fast shopping experience since the new store is fully loaded in only 2.8 seconds.
The team at Adventure Gear has been using the nocode visual editor ever since and is inspired about the ease of use and the speed in which new pages and website-parts can be updated.
Employees appreciate how fast the newly created pages are while the new approach saves them a lot of time and effort. Now, from a technical standpoint, Adventure Gear is perfectly positioned to join the battle for the best motorbiking equipment ecommerce in Germany.
Watch Stephan explain his own story in the video below:
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