CLEOR decided to work with Styla in order to tell their customers the stories of their own products and other brands that they have on offer, and to try an innovative new approach, combining their content marketing with ecommerce efforts.
“Our goal has always been to inspire and ignite desire, but also to make fashion accessories accessible to all. Styla gives us the opportunity to turn classic content marketing into an inspiring customer journey. We’ve seen results immediately, especially in our users’ engagement – the time spent on a single content page is significantly longer, usually by several minutes. Our readers’ favourite stories, like the “Swarovski ou l’art de briller de mille feux” has an average session duration of almost 5 minutes! It’s really impressive.” says Alain Cheung, Chief Digital Officer at CLEOR
To learn more, download CLEOR and Styla case study: