One of the biggest challenges brands face when scaling a personalization program is producing enough content to support it. From inception to design, developing, testing, and deploying, launching new campaigns can take weeks to get off the ground. But how much content is really necessary to move the needle? In this webinar, Styla, the content experience engine, and Dynamic Yield, the AI-powered Personalization Anywhere™ platform, join forces to outline the makings of a good content cadence, along with tips on how to maximize your creation efforts.
In this webinar, you’ll learn about:
• The average number of content pieces in a campaign
• Common bottlenecks in content development
• How to establish an optimal content cadence in line with your personalization strategy
• Where creativity ends and measurement begins
• Templatizing your personalization efforts to accelerate experience creation