If you follow Styla on social media, you have probably seen our exciting announcements about Dmexco — an international expo for digital experts, taking place in Cologne, Germany, every year. While there, we were lucky to have a small chat about content marketing with Gerrit Grunert, founder and CEO of Crispy Content, Germany’s leading agency for automated and performance-oriented content marketing.
In this short video interview, we talked about content marketing being more than just “corporate blogging” in the retail world and discussed how online traders can build a bridge between transaction-focused e-commerce stores and inspiration-focused content platforms. After all, today’s consumers expect seamless shopping experiences, and retailers have nothing else to do but try to deliver their best.
Shoppable content and content commerce are still relatively new phenomena in the industry of online retail, and yet, they are winning over the attention of many people. The question remains: when will YOU fall under its charm?