Design of fund-raising web site
Jan 2004

Trinity Church is an architectural landmark in Boston undergoing extensive restoration work. Having designed their very successful parish web site, Trinity asked me back to create a site for building awareness of the restoration project and raising money.

CHALLENGE
Trinity wanted a site that users would connect to emotionally. There were three goals: educate visitors on the historical significance and grandeur of the building; build awareness of the scale and expense of restoration work; make it easy to contribute.

SOLUTION
The Trinity building is so visually striking, inside and out, that it almost sells itself. We used a lot of photography, some sepia-tinted to evoke a historical feel, to draw visitors into the building. The construction aspect was implied through stencil type, a blueprint-like background grid, and the use of architectural elevation drawings.

MY ROLE
All screen design, information architecture, and production coding

www.savetrinity.org