Corporate web site
Dec 2002

Cymfony has developed an information processing engine that identifies key entities and relationships in unstructured documents. Brand Dashboard is the first in a suite of business intelligence applications that leverage this technology for vertical industries.

CHALLENGE
Cymfony needed to communicate the distinction between the engine and application(s) to different audiences: IT and technologists want to understand the engine; branding and marketing professionals need to see how the applications will help their business.

Also, as a company involved in the branding industry, Cymfony need to make a positive impression with their own brand and messages.

SOLUTION
Since Cymfony and Brand Dashboard are both new names to most readers, the home page keeps the message simple, emphasizing the InfoXtract engine and the Brand Dashboard application with just two strong visuals.

The visual style echoes the look developed for Brand Dashboard but with a color palette that evokes the company logo. Shapes from the logo are applied as icons to integrate the brand into the content.

MY ROLE
I created the visual and interface design, drafted initial content, and coded all of the HTML.

	Back