Site redesign
Jan 2000

Charlotte Street was a British women's interests site from the Daily Mail newspaper in London. BaseSix Interactive, a full-service Web agency (www.basesix.com), was hired to redesign the site and I was the designer on the project.

CHALLENGE
The previous look-and-feel had been, in part, designed for interactive television and didn't feel very Web-friendly. The publisher wanted a lighter style and to promote more strongly their discussion communities and shopping partnerships.

SOLUTION
The personality was given a facelift with more vibrant colors and clearer navigation. Icons were used to call attention to topical discussions, which were featured more prominently on key screens.

Unfortunately, due to company changes, the new design was never launched and the site no longer exists.