A successful design meets the needs of the user and the client by balancing business strategy, technology, usability, and visual style. A designer who can synthesize all of these factors throughout the evolution of the project will create a design that succeeds on much more than just a visual level.

Right Brain / Left Brain

In addition to being visually appealing, an effective design must be clear and easy to use. Many designers who create beautiful imagery aren't as adept at the logical, structured thinking required to organize complex data or interactions. Similarly, technology specialists often struggle to create aesthetically-refined experiences. Agencies usually solve this problem by staffing projects with large and expensive teams.

I specialize in delivering designs that are both visually elegant and logically sound without the need to employ so many people and manage communication between them.

A Flexible Process

Every project is different, but the basic process of establishing requirements and methodically crafting an end user experience that meets them is fairly universal. Depending on the needs, budget, and team makeup of a particular engagement, we can customize the specific phases and deliverables of the project to best serve your needs.
The design process in detail

LIGHT

My Jewish Learning hired me for a couple days to storyboard improvements to their learning interface.
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MEDIUM

Archer Analytics wanted a targeted prototype to demonstrate their software concept to potential partners.
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FULL

Liquid Machines needed a complete user interface design for their advanced security software.
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